Alignment: Do titles shift or fonts change size from slide to slide? Do you have clear margins across the entire deck? Balance: Are you using the entire workspace? Is one thing too big compared to another?ģ. Hierarchy: Is it clear what the primary and secondary messages are? Are messages on the slide competing? Is the title actively working to reinforce your visuals?Ģ. Below are a few great examples of clear titles and narratives:Īaron breaks down slide design into three basic tenets:ġ. A presentation to your peers about research findings may rely much more on text and supporting stats than the same content delivered to an audience that is not as immersed in the field. Is the point to convince investors to back your product? That’s a very different presentation than the first call deck your sales team will use about that same product.
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Secret #2: Write the story of your presentation the way you write an essay. When she has the story down, she goes to the speaker for the first round of feedback - before making a single slide. When Sara is at square one starting a new presentation, she begins in a spreadsheet by writing out the narrative, with each slide title in its own row. Otherwise, you’ll be rearranging slides and editing content when you change your story - you’ll end up doing twice the work on the presentation design elements. Secret #1: Get the narrative, and titles, down completely before you start on the visuals. You want your audience members to leave saying, “What a great presentation!” not “What a great deck.” Your spoken delivery of the presentation is what will convince, inspire, or educate your audience.
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A slide deck is there to back you up, not to be the central focus. Some of the best presentations have little or no visual elements. Over and over again, they make it clear that slide design exists to support the presentation narrative. Aaron Rabideau and Gabrielle Tabios are the masterminds behind the presentation visuals at Salesforce’s largest events, including the Dreamforce keynote. Sara Cattanach crafts messaging and content for the keynote presentations at Salesforce World Tour experiences, and coaches speakers to deliver great presentations. In this post, you’ll learn how three Salesforce experts craft effective, impactful, and beautiful presentations. But if you show slide after slides of charts and numbers, your audience won’t hear the story you’re telling. Salesforce Admins and power users are in a unique position to help leadership understand business success metrics from reports and dashboards. This is especially key for the data-heavy presentations you create. The basis of designing and delivering an awesome presentation is to craft a story and use visuals to support and strengthen that story. It’s not about how pretty your slides are (well, it is, but that comes later).
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You may think to yourself, “I’m not the best at using PowerPoint - there’s got to be a better way!” You give yourself kudos for getting this far and go get some coffee. You begin by opening PowerPoint, making a title slide, putting some bullet points on the intro slide, and inserting a cute picture - and then you hit a wall. Here’s a situation we can all recall: You have to give a presentation, and it’s time to start creating the slide deck.